Last week I talked about what you are actually getting when you hire a professional designer to design your wedding invitations (or any project, really). This week, I’m going to give a few points to keep in mind when working with a designer so that your expectations equal real life.
The first thing to note is that before you even reach out to a designer that you’d like to work with is to know what it is you want. Sounds simple, yes, but you’d be surprised at how often people don’t know this. You need to be able to discuss what it is you are looking for. This doesn’t mean that you need to have your idea all planned out (afterall, isn’t that the reason to hire a designer?) It does mean that you’ll be much more successful (as in: able to make decisions and give feedback) if you know what your end goal is.
The next couple of points seem a little harsh when I list them out, but they are worth noting. 1. Designers have more than one client at a time. 2. We also don’t work 24 hours a day 7 days a week. It’s most difficult to remember these things when you’ve given your designer a rush job or have had other obstacles yourself. Even when it’s a rush project, you will want your designer to get some fresh air, sleep and food. Keep in mind that when you’ve requested a modification that you know/think/they’ve told you takes 20 minutes, but takes them 3 hours to respond with, that it is quite possible that six other clients had a similar request that day, too.
That being said, I feel very confident in saying every designer thinks about your project a lot more than you think they do. In fact, it’s highly likely that they think about you every single day. Their best ideas probably come while they are out walking their dog or watering their garden. Because…they think about you all the time.
And last, but not least, no matter how super stylish and trendsetting you are, trust us. Listen and trust. We’ve been doing this for a while and know what is going to work and what isn’t. You may have a great eye, but getting from point A to point B requires more than knowing when something looks good. Hire a designer whose aesthetic fits yours, throw ideas out there, share images, talk (a lot) and then get out of their way and let them go to town.
When it’s your turn to give feedback, be specific about what you like and don’t like, offering as much detail as possible. When left at, “I don’t like the feel of this invitation” we have nowhere to go. Be specific. Is it the font, the colors, the style of the graphics? In contrast, if you say, “I like the individual tribal motifs, but overall the design is too busy for me,” it is much easier to rework the design and come up with something you love. On the flip side, if you are on the fence about something and your designer tells you to trust them that it will be amazing, then trust them. It will be amazing.
(I feel it goes without saying, but is worth noting that it’s not okay to bring someone else’s work to your designer and ask them to copy it. A professional won’t copy someone else’s work. They can use it as inspiration, sure. But, if you love a design so much that you just want to copy it, the best thing to do is to find the original designer and ask them to customize it for you.)
In the end, our goals are the same; we both want you to love the design that we create for you. We also want to be proud of our work. Like most things in life, if there is trust, communication and respect, everyone wins.