I’ve been a designer for a long time. I’m not one of those girls who “designed her own wedding invitation” and then “fell in love with the process” and “decided to start her own invitation business.” I actually hired a professional designer to do my invitations. And, guess what? They are the one thing from my wedding that I still love. The only thing. Besides my husband, of course, he’s even more fabulous today than he was way back then.
My point, though, is that even though I was a budding designer and had a good eye for what worked, I knew a seasoned professional would turn out a better end result – with less headache – than I could. Sure, it costs more to hire a designer, but the benefit for me was far greater than the cost.
So, what exactly are you paying for when you hire a professional designer?
First and foremost you get experience and expertise. A good designer knows what is current and fresh and they understand solid design principles that will stand the test of time plus they know how to combine the two. They will help guide your ideas and turn them into a beautiful piece that is both current and timeless.
Expertise and experience are things gained over time and through patient practice. When you hire a professional, you are paying for the time they’ve spent acquiring their expertise. Perhaps they can come up with the perfect design for you in a matter of minutes, which leaves you wondering why you paid them so much for so little time. The reason they were able to whip out a perfect design so quickly is because they are seasoned professionals. You’re paying for their knowledge and abilities perhaps even more than you are paying for their time.
A professional will have a library of professional grade fonts. Designers generally don’t use free fonts in their professional work. There is a significant difference between free fonts and for sale fonts; differences that the average person will not be able to distinguish, other than, for some reason, one font will just look and feel a whole lot better. A designer knows and understands these differences and they are able to put them to use.
Often designers have a handful of fonts that they use more than others because they are well designed, function well and appeal to the designer’s aesthetic. This, too, is a skill that has been developed over years of education and practice.
Designers have relationships with printers, suppliers, calligraphists, illustrators and other designers that they have spent years cultivating. They have the ability to handle special circumstances (like get free rush services) and correct mistakes without you even being aware there was ever a problem. They have the ability to make things feel seamless to you when, in reality, there was a lot more going on under the water, so to speak.
Let’s say you decided to design your invitations yourself and you found the perfect envelope (it happens) and designed your entire suite around that envelope. However, when you went to actually order the envelopes, they were out of stock. Now you’re stuck because that envelope was the crux of your suite. You now either have to start over, change your colors or pick a lesser quality substitute. When this happens to a professional, they have many resources to call on. Because of their professional relationships they have access to a much deeper pool of products than the average consumer and can likely track down your envelopes.
Along those same lines, a professional often has access to higher quality products (paper, envelopes, etc.) than a non-professional. Plus (and this is a big one) a pro knows how these products react together and which ones relate well. Why spend the money on luxurious paper only to send it off in a wafer thin envelope? A designer knows their brands and the texture of every piece they recommend and, therefore, can make suggestions to you based on their experience. Ultimately, of course, it comes down to the client’s choice, but as the client, wouldn’t you rather know what you are getting rather than being surprised at the last minute?
Stress-free Time for Yourself
The final thing you are paying for by hiring a professional is more time for yourself. By not having to worry about the little things, like: escort cards, place cards, menus, programs, favor tags, welcome bags, table numbers, thank you cards (and the rest of the list) you are able to give attention to your fiancé and your family and yourself. You can spend time reading or running or getting your nails done because all the behind the scenes work is being done for you.
Designers also work closely with your wedding planner. They talk back and forth and figure out the appropriate sizing of your day of items, ensuring that every detail is tended to. They coordinate delivery and set up schedules so you can just show up and enjoy your pretty day.
So, those are my top 5 benefits of hiring a professional designer. Worth it? I think so. Stay tuned for next week’s topic of what you should know before hiring a designer.
Photography by Sami Jo Photography | Florals by Merit and Vine | Invite and styling by me | See the full shoot here